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Build your 2026 toolkit for financial resilience with The Carrot Project
About the Workshop Series
Pricing is more than a numbers exercise: accurate pricing reflects the true value of your products, including the labor invested. Accurate pricing communicates the worth of your work and provides fair returns. Thoughtful communication about pricing strengthens relationships with markets and customers. Most importantly, your pricing is what keeps you in business.
In these workshops, you will gain practical, immediately useable skills on setting prices.
Are you concerned about:
- Covering costs?
- Generate profits?
- Reflecting the value of your farm or food business?
Join us to learn how to interpret sales and expense data, create pricing models, and apply strategies to make pricing decisions with clarity and confidence.
Attending both workshops is encouraged but not required.
Cian Dalzell, Carrot’s Senior Business Advisor and lead trainer will be your instructor. You can read more about Cian's expertise here.
Workshop Dates & Locations
Registration priority given to Central Mass Grown members. These workshops are intended for producers who are actively farming and have managerial responsibility.
Lilac Hedge Farm | 216 Wachusett St, Rutland, MA 01543.
Part I: Setting Prices to Support Profitability. December 11th from 10:30 am to 1:00 pm. In person. Please register by 12.10
Part II: Budgeting Price Changes Due to Farm Investments. December 18th from 10:30 am to 1:00 pm. In person. Please register by 12.17
These workshops are free of charge.
For questions, email Jeff Cole at jcole@thecarrotproject.org or call 617-674-2371 x 9.
Thank you to our workshop sponsor, Farm Credit East.
What other services does The Carrot Project offer?
The Carrot Project provides information, training, skill-building, and capital, within a carefully crafted ecosystem of support. Farm and food businesses we serve face barriers to financial viability, so we support them to develop financial management skills, access capital and land, and build resilient businesses. We offer services in three program areas:
BUSINESS ADVISING & COACHING: We work side-by-side with clients to achieve their business goals and thrive long-term. Our personalized services have a long track record of increasing farm profitability.
TRAINING: Nervous with numbers or have limited experience? Check out our website, calendar, and newsletter to increase your financial know-how!
LOANS & CAPITAL READINESS: We offer expertise in preparing your financial package for a loan or grant application, loans and loan guarantees, and can coach you to the right capital for your needs.
Do you want to?
- Increase profitability, overall business health & YOUR peace of mind?
- Plan for an expansion, transition, or explore scenarios?
- Manage risk or recover from a setback?
- Really get your books in order to support operational analysis?
Reach out to us today!
Who can work with The Carrot Project?
Our programs serve start-up, early-stage, expanding, and established farm, food and fishery businesses, from those accessing land for the first time through those engaged in a farm transition.
Our 1:1 service area is currently Connecticut, Massachusetts, Maine, New Hampshire, and Rhode Island, along with online resources for everyone.
What does it cost?
Services are free for most, with a cost- share for those over our asset/income guidelines.
For assistance, schedule an individual consultation with Jeff Cole, our Client Service Specialist. Reach out by email at jcole@thecarrotproject.org or call 617-674-2371 x 9.
This training is offered free of charge for all. To register, please complete the form below and press submit.
Thank You!
We’re excited to have you join our pricing workshop series. You will receive a confirmation email shortly with details about your session(s). We look forward to seeing you!
Questions?
For program inquiries or billing assistance, please contact Jeff Cole at jcole@thecarrotproject.org or by phone at 617-674-2371 x9.